PositiveSpace is operated by Technical Reality, a business and technology consultancy focusing upon the travel, transportation, and hospitality sectors.  Technical Reality assumed operations for PositiveSpace from Travel Technology & Magic Ltd. in 2003.

Technical Reality's principal, David J. Wardell has worked in travel industry for many years in operations, management, training, travel management and systems design, and in other phases of the computer, transportation, and retailing businesses as a consultant, executive planner, and administrator. Previous to entering the industry he worked in computer system design and analysis and operated his own service bureau and software development company. Mr. Wardell owned and managed several other successful businesses outside the travel industry in retail sales and services, computers and automation, electronics, and publishing.

Mr. Wardell enjoys a wide reputation within the travel and computer industries as one of the country's foremost experts on applied systems development, product planning and management, strategic planning and development, and marketing. He has created and managed marketing, systems, and general strategic planning for many of America's largest and most successful corporations--both travel and non-travel related. His work is reflected in the successful programs of numerous multi-million dollar corporations. Mr. Wardell is among the country's foremost experts in travel MIS, applied computer technology, systems strategy, computer-based analysis, and practical software development. He has conducted extensive theoretical and practical research into many areas of software design, particularly interactive business applications, machine (artificial) intelligence, logic-based programming, and expert system applications.

He has authored over 450 articles for technical, trade, consumer, and general interest publications, including such prestigious periodicals as The Economist, on numerous technical and non-technical subjects. He is a frequent featured speaker at travel industry trade meetings. His column on automation and computers in the travel industry has appeared in Travel Weekly, the industry's largest trade journal, since January, 1985 Mr. Wardell has been listed in various Marquis Who's Who publications since 1987, including Who's Who in America and Who's Who in the World. He is a member of various engineering, technology, and travel trade groups.

In February 1998, Travel Technology & Magic Ltd. (a privately held corporation headquartered in Evanston IL USA; founded in 1994 by Greg Merkley, a former executive for Galileo International and United Airlines) acquired the Web site known as "Hyde's Travel Agent Resource," which was expanded and enhanced to become PositiveSpace.com.

This award-winning web site and its associated e-mail publications have become frequently used resources for travel agents and other professionals in the travel industry. PositiveSpace is supported by marketing and advertising programs offered by companies that want to reach a market of qualified travel distributors.